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Travel planning apps: 15 product opportunities

162 people left one-to-three-star reviews or posts about travel planning tools that say something someone else also said. Grouped, that is 15 distinct repeated complaints; the strongest scores 81 out of 100.

Apps in the evidence

The apps these complaints were written about, by low-star reviews in our sample.

The opportunities, ranked

1. 0181Reliable trip planner with persistent end-to-end itineraries95
2. 0276Locked — subscribe to read this opportunity17
3. 0376Locked — subscribe to read this opportunity10
4. 0471Locked — subscribe to read this opportunity13
5. 0563Locked — subscribe to read this opportunity5
6. 0653Locked — subscribe to read this opportunity3
7. 0750Locked — subscribe to read this opportunity2
8. 0849Locked — subscribe to read this opportunity2
9. 0947Locked — subscribe to read this opportunity2
10. 1047Locked — subscribe to read this opportunity2

Score out of 100, then the number of people who said it. The top complaint in every category is shown in full; the rest, with the reviews behind them and the score breakdown, are Pro.

What they complain about

• Not user friendly×2
• Buttons don't work×2
• Unsubscribe does not work
• Trip details hidden in cluttered iphone emulator interface
• Too buggy and frustrating to complete trip planning
• Time consuming
• Suggests attractions hundreds of miles off route
• Subscription-only model