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Advertising apps: 3 product opportunities

13 people left one-to-three-star reviews or posts about advertising tools that say something someone else also said. Grouped, that is 3 distinct repeated complaints; the strongest scores 62 out of 100.

Apps in the evidence

The apps these complaints were written about, by low-star reviews in our sample.

The opportunities, ranked

1. 0162Ad framework with working close buttons and accessibility compliance6
2. 0260Locked — subscribe to read this opportunity5
3. 0340Locked — subscribe to read this opportunity2

Score out of 100, then the number of people who said it. The top complaint in every category is shown in full; the rest, with the reviews behind them and the score breakdown, are Pro.

What they complain about

• Uncloseable ads with non-functional x button
• Suspicious timing of crashes forcing more ad views
• Subscription pricing lacks middle tier—only expensive short or expensive long plans
• Slow navigation
• Rude customer service
• Requires app reload
• Non-functional close buttons on ads
• No option to stop explicit ads